In , Masaru Ibuka started an electronics shop in a department store building in Tokyo. The company built Japan's first tape recorder , called the Type-G. Another early name that was tried out for a while was "Tokyo Teletech" until Akio Morita discovered that there was an American company already using Teletech as a brand name. The move was not without opposition:
We keep our commitments and work with integrity. If we see a problem, we bring a solution. We commit our work to God and believe in the power of prayer. We remember what is at stake, acknowledge that the details matter, and are never co-conspirators in mediocrity. Show up Prepared and Ready to Participate: Therefore we show up on time to meetings, refrain from side conversations and embrace working hard and playing hard.
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